How to Train Google’s AI to Send Customers to Your Business

I Opened My Business, But Nobody Came

When I launched my first online business, I was excited.

I had the products.
I had a website.
I posted a few things on social media…

But then I waited. And waited.
Nobody came. No sales. No traffic.

I was frustrated. I started thinking:

“Doesn’t Google help people find businesses like mine? Why is it not working?”

Then I discovered something that changed everything:

👉 Google doesn’t just list your business. You have to train Google’s AI to send customers your way.

Yes, just like training a dog to follow commands, you can guide Google to trust, recommend, and promote your business.  if you do it the right way.

In this post, I’ll walk you through:

• How Google’s AI really works

• How to give it the signals it needs

• Simple things you can do today to bring more customers through search

Let’s get started.

1. Google Is Not Magic — It’s a Learning Machine

When people hear “Google,” they think:

You just make a website, and Google will show it to people.

But it’s not that simple anymore.

Today, Google is powered by artificial intelligence (AI). And this AI doesn’t just read your site — it learns from it.

It watches:

• What you write

• How often you update

• What people do on your page

• If they click and stay

• Whether you're real and trustworthy

If you do things the right way, Google’s AI learns:
✅ “This business is useful.”
✅ “It answers people’s questions.”
✅ “Let’s show it to more people.”

So the real question is:
How do we train Google’s AI to trust and recommend our business?

Let’s break it down.

2. How I Trained Google Without Even Knowing It

I once wrote a blog post titled:

“How to Start a Business with No Money in Rwanda.”

I didn’t know anything about SEO or AI at the time. I just told my story:

• How I struggled

• What I learned

• The steps I followed

• Mistakes I made

Two weeks later, I saw something crazy:
🔥 My blog started showing up on Google search.
🔥 I was getting traffic.
🔥 People emailed me asking for help.

That’s when I realized:

I didn’t trick Google. I trained it.
I gave Google exactly what its AI needed — value, trust, experience.

You can do the same.

3. 5 Steps to Train Google’s AI to Send Customers to You

✅ Step 1: Be Clear About Who You Help

Google needs to know:

• Who your business helps

• What problem you solve

• Where you are based (if local)

Let’s say you have a salon in Kigali.

Don't just say:

“We offer beauty services.”

Instead, say:

“We help busy women in Kigali look confident with quick, affordable hair and skincare treatments.”

Be specific. Google understands more than you think.

Read: Why SEO Is Dying — And What Bloggers Need to Do About It

✅ Step 2: Write Real Content That Solves Problems

Google’s AI is trained to find useful content. It doesn’t just look for keywords — it looks for answers.

Write blog posts like:

• “How to Choose the Right Hair Products for Dry Weather”

• “Best Morning Skincare Routine for Working Women”

• “How I Went from Zero Clients to 20+ Bookings a Week in Kigali”

These posts do two things:

• Help real people

• Train Google to see your site as valuable

Read: Why SEO Is Dying — And What Bloggers Need to Do About It

✅ Step 3: Add Helpful Info to Every Page (For AI Understanding)

Google AI scans your site like a human would scan a book.

So, make sure every page includes:

• Clear headings (H1, H2, H3)

• Answers to common questions

• Contact info, social links, business hours

• Real photos, not just stock images

• Your story or bio (to build trust)

This helps Google know:
✅ You’re a real business
✅ You’re not copying others
✅ You’re worth showing in search

Read: Why SEO Is Dying — And What Bloggers Need to Do About It

✅ Step 4: Get Other Sites to Talk About You

Google learns what others say about your business.

If other websites link to you, Google thinks:

“This business is respected.”

How to get links:

• Be featured in local news

• Join business directories

• Write guest posts on other blogs

• Collaborate with influencers

• Share your blog in LinkedIn or Quora with value

These backlinks help train the AI to rank your site higher.

✅ Step 5: Keep Updating — Don’t Be a “Ghost Site”

Google’s AI notices when a site is alive or dead.

Update regularly by:

• Writing new blog posts

• Adding new products

• Updating your About or Contact page

• Sharing new customer reviews

This tells Google:

“Hey, we’re active. Still helping people.”

And AI loves fresh, relevant content.

Read: Why SEO Is Dying — And What Bloggers Need to Do About It

4. Bonus: Use Tools That Feed Google AI Directly

If you want to go even further, use tools that talk directly to Google.

Here are a few:

📍 Google Business Profile (for Local Businesses)

Add:

• Business name

• Address

• Phone

• Photos

• Reviews

• Working hours

Google shows this info in Maps and local search results. This is very important for offline businesses.

🧠 Google Search Console

• Submit your website

• Track what keywords people search

• Fix errors

• Understand your clicks and impressions

It’s like giving Google a map of your site.

📊 Google Analytics

Helps you know what’s working:

• Which pages get traffic

• How long people stay

• Where they come from

Use this data to improve what you write and how you serve customers.

Read: Why SEO Is Dying — And What Bloggers Need to Do About It

5. What Not to Do (These Will Confuse Google’s AI)

🚫 Don’t copy articles from other sites
🚫 Don’t stuff keywords like “cheap salon Kigali cheap salon Kigali”
🚫 Don’t use AI tools to create fake content with no real story
🚫 Don’t ignore your About, Contact, or service details
🚫 Don’t forget mobile — most users are on phones

Remember: Google’s AI is smart now. It rewards real, honest businesses.

6. What Google’s AI Really Wants (EEAT)

To really train Google’s AI, focus on the four key parts of EEAT:

If you keep EEAT in mind, your content won’t just rank — it will convert visitors into customers.

✅ Final Thoughts

Don’t Fight Google — Train It

You don’t need to trick Google.
You don’t need to learn 100 SEO tricks.

You just need to:

• Speak clearly about what you do

• Share honest, helpful, experience-based content

• Use free tools like Google Business and Search Console

• Be consistent and real

That’s how you train Google’s AI to send customers to your business.

And the best part?

The more you help people, the more Google helps you.

So don’t wait for customers.
Train the machine — and bring them to you.

Want more ?

Read: Why SEO Is Dying — And What Bloggers Need to Do About It